Only 15% of executives said their firm’s corporate culture was where it needed to be.More than 50% said corporate culture influences productivity, creativity, profitability, firm value and growth rates.ĭespite this overwhelming support, another statistic from the survey stands out:.92% believe improving their firm’s corporate culture would improve the value of the company.More than 90% of executives said that culture was important at their firms.In fact, a November 2015 survey of executives, “How Corporate Culture Affects the Bottom Line”, by Duke University’s Fuqua School of Business overwhelmingly found that business executives believe culture to be critical - yet few know how to create the corporate culture they desire. Executives Agree: Culture is Critical, but Difficult to Get Right Culture needs to continue to adapt, and culture is changed with behavior. Peter Drucker once famously wrote “culture eats strategy for breakfast.” A majority of business leaders agree: an effective corporate culture is essential for a company to thrive in the modern business world.
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